No matter how many channels try to challenge the throne, they all come up short. Email marketing is one of the effective digital channels for keeping engaged with people who have already expressed interest in any brand with the ability to reach out directly to these individuals with updates and sales that can encourage them to revisit any site for making additional purchases. After all, it is far cheaper to generate sales from existing customers than from new ones. There are multiple approaches to email marketing and equally many reasons for contacting those on any mailing list.

Take a glance at the most digital marketing channels that drive the most ROI for organizations:

• 59% of surveyed digital marketers reported that email marketing is the most digital channel that generates the most ROI for their organizations.
• 21% mentioned that social media is the most digital channel that drives ROI for their organizations.
• 15% indicated that display advertising is the most channel that generates ROI.

A Graph Shows The Most Digital Marketing Channel That Generates The Most ROI, 2018.