Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved by using each tactic.

Take a glance at the most effective tactics used by digital marketers in their marketing strategies, 2019:

• Social media marketing campaigns are ranked as the most effective tactic used in marketing strategies at a rate of 53%.
• Content marketing campaigns are ranked as the second most used effective tactic implemented in a marketing strategy with a rate of 48%.
• Search engine optimization comes at next as an effective tactic used in marketing strategies at a rate of 47%.
• Email marketing campaigns also listed as an effective tactic with a rate of 39%.

A Graph Shows The Most Effective Marketing Tactics implemented inMarketing Strategies, 2019