Digital Marketing Statistics & Metrics

86% of B2B Marketers Reported That Referrals Marketing is One of Their Top Lead Generation Sources | SageFrog

Digital Marketing | Global

Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth.
Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey.
B2B professionals are making large investments in many channels such as event marketing and e-mail marketing to recognize what is the top sources that generate leads.

Surveyed B2B marketers indicated that referrals marketing is their top source of lead generations with a rate of 86%, while live marketing events & tradeshows were ranked as the second source of B2B leads with a rate of 51%. Then comes at next the e-mail marketing channel at a rate of 37% as one of the B2B marketing lead generation sources.

The Most Effective Sources of Lead Generations For B2B Marketers

A Graph Shows The Top Sources of B2B Marketers Lead Generations, 2018.

Sagefrog Marketing Group

Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, they are dedicated to accelerating client success through B2B brand building and integrated marketing services. Sagefrog Marketing Group offers fast turnaround times on quality work, combining their strong business and industry acumen to execute brand consistency and optimization. Their proven process JumpStart™ integrates the strategy, tools and programs needed to unlock the potential of B2B companies.

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