INDICATOR

Digital Has Contributed With the Highest Share in Advertising Spend in 2016 | CARAT

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).

Digital has Contributed with the Highest Share in Advertising Spend in 2016 CARAT