Digital Has Contributed With the Highest Share in Advertising Spend in 2016 | CARAT
Digital Marketing | Global
Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).
A Graph Shows The Incremental Spend by Media In 2017.
Carat
CARAT is the #1 Global Media Network and the fastest growing, according to RECMA. CARAT's vision is to Redefine Media and create better client business value through their command of media convergence. CARAT creates innovative media campaigns that work across platforms and deliver real business value. CARAT is a part of Dentsu Aegis Network. Together they are 23,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications, solutions for their clients.
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