Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain dedicated to acquiring new business.

Take a glance at the most important digital advertising objectives that digital marketers spend for:

• 22% of digital marketers reported that they invest in Ads for e-commerce sales growth.
• 21% stated that their digital advertising objective is to drive more traffic to their digital properties.
• 18% mentioned that they spend on digital Ads for brick and mortar sales.

A Graph Shows The Most Important Objectives For Digital Ads Spending, 2018.