Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but they also target people where and when they most likely to need your product.
Before starting your Google PPC or Bing PPC campaigns, marketers should familiarize themselves with the statistics that make it worth it. These PPC statistics should help marketers to get a good measurement of what to expect and which types of pay per click ads that will work best for a high conversion rate.

Take a glance at the device share of the paid search clicks by platforms in the second quarter of 2019:

• Desktop devices are holding the highest share of paid search clicks at a rate of 66% for Microsoft advertising platform.
• Google generated 63% of its paid search ads clicks on smartphone devices.
• Desktop accounted for just 31% of Google paid search ads clicks.
• Microsoft generated 27% of its paid search ads clicks on smartphone devices
• The two platforms see more similar results from tablet devices, which produced 6% of Google clicks in Q2 2019 and 7% of Microsoft clicks.

Device Share of Paid Search Clicks by Platforms in Q2, 2019.