As lockdowns and other restrictions help curb rising infection rates across Europe, the UK’s vaccine rollout kicked off about 2 weeks ago. Also, support generally runs high, but skepticism and frustration are building within certain attitudinal and behavioral groups.

Frustration and Opposition Go Hand-in-Hand

According to the December vibe check insights, there has been a general shift in public mood in the UK. Back in April, at the start of the very first lockdown, a percentage of 56% was actually optimistic te UK would overcome the outbreak. However, in July, this dropped to 40%.

The chart below shows the percentage of UK consumers who are in favor\against the restrictions and feel the following about them.

• We can see that 57% of UK citizens are feeling frustrated against restrictions.
• Based on the December vibe check insights, 6% of them are feeling calm against the restrictions.
• On the other side, only 4% feel happy against restrictions, and 6% are in favor of restrictions and feel happy about it.
• Moreover, 9% feel sad and are in favor of restrictions, as well as 10% who are against restrictions and feel sad about it.
• For those in favor of restrictions, “calm” is the most commonly cited emotion; whereas frustration dominates among critics.

December Vibe Check Insights: About 6 in 10 UK Consumers Were in Favor of the Recently Concluded Second National Lockdown

While people are understandably fatigued and in some instances, frustrated, they usually remain supportive of strict public health measures to fight the virus. Debate on the subject has become very polarized in current weeks, only on the population level, acceptance prevails.

Based on the December vibe check, this chart below shows the percentage of US/UK consumers who are in favor of the recent/possible additional restrictions.

• According to the chart, 34% of UK citizens are strongly in favor of recent/possible restrictions.
• On the contrary, only 27% of Americans are strongly in favor of the recent/possible additional restrictions.
• However, 12% in the UK are slightly against the recent/possible additional restrictions.
• Based on the December vibe check, only 9% in the UK are strongly against the recent/possible additional restrictions. As well as 19% in the US.

Make sure to check the full insights here.