Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with the goal of better serving their customers and consumers.

Take a glance at the usage of the data-driven advertising and marketing tactics in 2019:

• Creating actionable data-driven insights is the most used data-driven marketing tactic at a rate of 56%.
• Personalized experience across digital channels is the second most used data-driven marketing tactic by surveyed agencies with a rate of 48%.
• Cross-device targeting comes at next as a used marketing tactic by surveyed agencies with a rate of 47%.
• Real-time optimization of campaigns also listed as a used marketing tactic by surveyed agencies with a rate of 46%.

A Graph Shows The Data-Driven Advertising & Marketing Tactics That Agencies Are Using or Planning To Use In 2019.