The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization.
The customer experience management is a powerful tool that combines the voice of the customers and financial and organizational analysis to drive a deep understanding of customer motivations, and to improve overall customer experience.

Take a glance at the top critical challenges for a customer experience strategy to be achieved:

• Improving customer retention is ranked as the main critical challenge form a customer experience strategy to be achieved with a rate of 61%.
• Increasing value is ranked as the second top critical challenge for a customer experience strategy to be achieved with a rate of 54%.
• Improving the interactive design and the ease of use is ranked also as a critical challenge by surveyed marketers for a customer experience strategy to be achieved with a rate of 30%.
• Increasing data-driven personalization also listed as a top critical challenge for a customer experience strategy to be achieved with a rate of 27%.

A Graph Shows The Most Critical Challenges For a Customer Experience Strategy to Be Achieved, 2019.