Reaching targeted audiences starts with identifying clear goals. Without objectives marketers not be able to measure their success, and will not be able to refine their manufacturing marketing strategy as it evolves. Content marketing is one of the best tactics used by marketers in-order of targeting and grabbing their targeted audience attention. Each content type should be aimed to achieve a certain objective, marketers can aim to encompass more across their entire content marketing plan.

Take a glance at how manufacturing marketers changed their use of content types compared to a year ago, 2019:

• 66% of surveyed manufacturing marketers reported that they increased their use of audio/visual content such as videos, live streaming, and webinars compared with a year ago.
• 59% of manufacturing marketers indicated that they increased their use of the written digital content such as blogs, articles and electronic book types of content compared to a year ago.
• 54% of surveyed marketers mentioned that they increased their use of infographic, photos, and charts compared to a year ago.
• 30% of surveyed manufacturing marketers said that they increased their use of in-person content such as events, presentations, and workshops compared to a year ago.

A Graph Shows How Manufacturing Marketers Changed Their Use of Content Formats Compared to Year Ago, 2019.