43% of Technology Marketers in North America Are Working With a Documented Content Marketing Strategy, 2018 | CMI & MarketingProfs
Digital Marketing | North America
Content marketing is more than building, distributing and sharing content in order to engage with audiences, generate leads, improve branding, and other marketing goals that content marketing can afford. It needs a strategic approach and that’s what a content marketing strategy is all about.
Content marketing fits into a broader integrated marketing strategy and it needs a strategy of its own.
Take a glance at the technology marketers percentage who have a content marketing strategy in North America:
- 43% of technology marketers mentioned that they have a documented content marketing strategy.
- 34% reported that they have a content marketing strategy but it is not documented.
- 19% said that they haven’t a content marketing strategy but they are planning to have it in a year.
A Pie Chart That Shows The Technology Marketers Percentage Who Have a Content Marketing Strategy in North America.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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