Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Take a glance at the social media platforms used by technology marketers for content marketing purposes:

• LinkedIn is ranked as the most used platform for content marketing purposes by technology marketers with a rate of 97%.
• Twitter ranked as the second most used social media platform by technology marketers with a rate of 94% for content marketing purposes.
• Facebook comes at next as a platform used for content marketing purposes with a rate of 89%.

A Graph Shows The Social Platforms That Technology Marketers Use For Marketing Purposes, 2018 | Data based on a survey of 274 respondents in North America.