Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with various groups of people. A single business may have multiple strategies for different categories of people, such as clients, investors, competitors or employees. Some companies even have an internal communication strategy for communicating within the business itself. These strategies are used to determine things like what information to share with the clients or investors, as well as how that information should be presented.

Take a glance at the most important goals of communications for organizations a year ahead from CEOs point of view, 2019:

• Selling products and services is the most important communication goal for organizations by surveyed CEOs with a rate of 44%.
• Differentiating brand from the competition is ranked as the second most important communication goal for organizations by surveyed CEOs with a rate of 39%.
• Marshaling data & analytics to gain insight into opinions, issues and trends come next as an important communications goal by surveyed CEOs with a rate of 12%.
• Defending brand when it is under attack from outside forces also listed as an important communication goal for organizations by surveyed CEOs with a rate of 4%.

A Graph Shows The Most Important Communication Goals For Organizations in The Year Ahead, 2019.