Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab

Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US.  Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.

For more information, kindly check “ Understanding Digital Commerce in the US & China, Q4 2016 “ full report.