In the digital customer service, there is a strong and growing interest in chatbots. Adoption of chatbots is increasing people are discovering the benefits of chatbots, customer communication is essential for businesses to grow and develop profitably and efficiently if organized in a proper way. Marketing communication is helping companies to engage with their target audience in order to pursue their business objectives.

Take a glance at the potential benefits of using chatbots by Internet users in the USA:

• 24-hour service is ranked as the main benefit of using chatbots by Internet users in the USA with a rate of 64%.
• Getting an instant response & answering simple questions is ranked as the second benefit of using chatbots with a rate of 55%.
• Easy communication comes at next as a potential benefit of using chatbots at a rate of 51%.

A Graph Shows The Potential Benefits of Using Chatbots, 2018.