Digital Marketing Statistics & Metrics

Why Consumers Prefers The Buy Online Pick Up In-Store Purchasing Method, 2019

Consumer Behavior | Global

Online shopping is growing and becoming more popular, major brands are scrambling to master the “buy online, pick up in store” model. There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment. It also drives the customer into the physical store, where impulse shopping is far more likely to occur than during the online checkout process. Retailers are starting to realize the benefit of combining online and in-store shopping and by encouraging consumers to buy online first and collect later, these businesses are saving in a number of areas with these methods of purchasing.

Take a glance at why global consumers buy online pick up in store (BOPIS), 2019:

  • Avoiding shipping charges is ranked as the main reason that makes consumers prefer the click & collect purchasing method with a rate of 47.4%.
  • Saving time by not having to shop in a store is ranked as the second main reasons for global consumers to prefer buying online & picking up in store method with a rate of 44.4%.
  • To pick up purchases in the same day comes at next as a reason that drives global consumers to buy online & pick up in store with a rate of 38.9%.
  • To guarantee that the item is in stock before going to store also listed as a reason for consumers to prefer the click and collect method with a rate of 38.5%.
The Reasons of Why Global Consumers Click & Collect/Buy Online Pickup In-Store (BOPIS).

A Graph Shows The Reasons of Why Global Consumers Click & Collect/Buy Online Pickup In-Store (BOPIS).

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