Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google
Consumer Behavior | USA
For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively.
People don’t prefer storing their credit card/billing information on their apps and also charging a fee to download but are ad-free.
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