id
was set in the arguments array for the "Better Ads Sidebar" sidebar. Defaulting to "sidebar-1". Manually set the id
to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865id
was set in the arguments array for the "Better Ads Archives" sidebar. Defaulting to "sidebar-2". Manually set the id
to "sidebar-2" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865These brand loyalty insights show that in 22 of the 46 countries we track, the proportion of consumers who say they’d rather shop online than in-store is greater – even in mature markets, like the U.S., UK, Germany, and Italy.
With the majority of physical retail stores closed during national and local lockdowns, online shopping became the norm.
Without further ado, let’s go through brand loyalty insights;
Based on the brand loyalty insights, with 8 in 10 consumers in the U.S. and UK have changed their shopping behavior in one way or another in the last 3 months, it’s clear the effect of the pandemic will be profound and lasting.
The chart below shows that consumers are exploring new options, especially in the U.S.
Although the most popular reason why consumers have switched loyalties is indeed driven by savings, if we look beyond price, we see there’s more to the story. The chart below shows the reasons for losing loyalty:
For more insights check the full brand loyalty insights here.
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