With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other potential customers in the hope that they will join in on purchasing from a specific brand. Customer experience goes hand-in-hand with brand advocacy, if brands give customers an exceptional experience, they’re going to tell everyone they know about it via social media, in online reviews, when chatting in-person with their friends and anywhere else they communicate. Customer experience doesn’t just mean customer service, it means living and delivering on brand values, and understanding and connecting with customers on an emotional level.

Find out what the top generation-Z digital shoppers brands advocacy reasons are, in 2019:

• High-quality products are ranked as the most common reason for surveyed generation-Z digital shoppers to promote a brand with a rate of 49%.
• Rewards are ranked as the second most common reason for surveyed generation-Z digital buyers to advocate a brand with a rate of 43%.
• Love for the brand is next as a generation-Z online shoppers reason to promote a brand with a rate of 39%.
• When something is relevant to their interests is also listed as a generation-Z digital buyer’s top reason for promoting a certain brand with a rate of 35%.

A Figure Shows The Top Reasons For Brand Advocacy By Generation Z, 2019.