Getting Targeted Prospects to Engage is The Main B2B Marketers Challenge in Generating New Leads With a Rate of 57%, 2019 | ChiefMarketer
Digital Marketing | Global
B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers.
Take a glance at the most B2B marketers challenges of generating new leads:
- Getting targeted prospects to engage is ranked as the most B2B marketers challenge in generating new leads with a rate of 57%.
- Finding leads that convert is ranked as the second challenge faces B2B marketers with a rate of 55%.
- Finding qualified names comes at next as a leads generation challenge at a rate of 39%.
A Graph Shows The Biggest B2B Marketers Challenges in Generating New Leads, 2019.
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