Social Media Publishing/Analytics is The Most Used Technology by North American B2B Marketers in Managing Their Content Marketing Efforts With a Rate of 84%, 2019
Digital Marketing | North America
B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy.
Take a glance at the most used marketing technologies in North America by B2B marketers in managing their content marketing efforts:
- Social Media Publishing \ Analytics is ranked as the most used technology by B2B marketers in managing their content marketing effort with a rate of 84%.
- Email marketing software is ranked as the second most used technology that assists in content marketing management at a rate of 81%.
- Analytics tools come at next as a used technology by B2B marketers in managing their content marketing efforts with a rate of 77%.
A Graph Shows The Types of Technologies Used By B2B Marketers In Managing Content Marketing Efforts, 2019.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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