Marketing tactics is a set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product.
E-mail marketing has become one of the most reliable ways to communicate with customers, 79% of surveyed B2B marketers indicated that they are using e-mail marketing and social media as their effective marketing tactics.
Tradeshows and events come at next with a rate of 59% as an effective marketing tactic, compared to 55% mentioned that they are using search engine optimization (SEO).
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