Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Developing a content marketing strategy takes time. Good strategy requires extensive research to truly understand your audience attitudes and behaviors accurately figuring out who they are, what content will inform and delight them, and where they consume content.

Take a glance at the benefits of documented B2B content marketing strategy:

• Aligning teams around common goals is ranked as the top benefit of using a documented B2B content marketing strategy at a rate of 81%.
• Makes it easier to determine which types of content to develop is ranked as the second benefit of a documented B2B content marketing strategy at a rate of 81%.
• Keeps the team focused on documented priorities comes at next as a documented content marketing strategy benefit at a rate of 73%.

                                   A Graph Shows The B2B Documented Content Marketing Strategy Benefits, 2019.