Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before.
Australians are checking social media more often, in more places. They are going on social media at home, at work, in cars and buses.

Take a glance at the Australian social media usage by the time of day:

• 61% of Australian online users mentioned that they use/check social media in the evening.
• 59% reported that they use/check social media platforms first thing in the morning.
• 42% indicated that they check social media in the breaks.

                                                            A Graph Shows Australian Social Media Usage By Time of Day, 2018.