Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for Australian consumers with 51% of mobile shoppers saying they’d like to see more online retailers offer AR on their websites.
Take a glance at Australian online consumer attitudes:
- 44% mentioned that they are more likely to purchase online if they could virtually see what an item will look like on them.
- 39% indicated that being able virtually to try on products would reduce the number of returns.
- 35% of surveyed Australian shoppers said that being able to virtually try on fashion items would make online shopping more fun.
For more information, kindly check the “Paypal M-Commerce Index Trends Report, 2018“ full report.