M-commerce is the buying and selling of goods and services through wireless handheld devices such as mobile devices, it is known as next-generation e-commerce, m-commerce enables users to shop online through their smartphones & tablets. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass e-commerce as the method of choice for digital commerce transactions.
Take a glance at the Australian online consumer’s attitudes toward mobile commerce:
- 47% of surveyed online shoppers reported that it annoys them when they find a site that is not working on their mobile devices.
- 39% indicated that using mobile devices for shopping is convenient.
- 34% mentioned that it is difficult to fill in lots of form fields on their mobile devices.
For more information, kindly check the “PayPal M-Commerce Index Annual Report Australian Cut, 2018” full report.