Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items will fit or suit them.
Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet.

Take a glance at consumers concerns about mobile shopping:

• 88% of surveyed Australian online shoppers mentioned that they concern about sizes & they can’t tell which size will fit especially that sizes are different between brands.
• 82% reported that they worry about how the purchased item will look on them at home even if it’s the right size.
• 76% said that they are worried if the style won’t suit them.

A Graph Shows The Consumers Concerns About Mobile Shopping.