Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the unique attributes of mobile devices.

Take a glance at the top Australian online shopper’s drivers for mobile shopping:

• Convenience is the most important mobile shopping driver at a rate of 41%.
• Ease of use is ranked as the second important mobile commerce driver at a rate of 30%.
• More online shopping options come at next as an important mobile commerce driver at a rate of 17%.

A Graph Shows The Main Drivers for Mobile Shopping via Mobile Devices, 2017