Digital Marketing Statistics & Metrics

67% of Consumers Are Interested in Learning More About a Place They Are Visiting Through AR/VR Technology, 2018 | Accenture

Artificial Intelligence | Global

In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces.
AR/VR is evolving into a range of different use cases and device form factor will most likely play a role in their adoption. Consumers are interested in AR / VR technology and services but few are comfortable wearing intrusive devices. Integrating AR technology into wearable and other daily life devices is one way to overcome the challenge.

Take a glance at what consumers are interested in practical, daily-life AR/VR applications:

  • 67% of surveyed consumers mentioned that they want to learn more about a place they are visiting.
  • 61% reported that they want to visualize how clothes might fit through AR/VR applications.
  • 58% said that they want to view manuals in a 3D virtual reality.
Interests in Practical Daily Life (AR/VR) Applications, 2018.

A Graph Shows Interests in Practical Daily Life (AR/VR) Applications, 2018.


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.

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