Audience targeting can boost a campaign’s performance by reaching people browsing websites, using apps, or watching videos. Customer data is information about the people who respond to advertisements, bought business’s products before or the people that visited the site these are the audience segments will be filtrated and targeted during future marketing campaigns. Data is a vital component of audience targeting by utilizing unique data sets, brands can place an ad where their target audience is most likely to see it, lowering the number of wasted impressions and increasing ROI.

Take a glance at the challenges of using customer data for better audience targeting, 2019:

• A siloed organization is ranked as the top challenge of using customer data for better audience targeting with a rate of 63%.
• Data aggregation is ranked as the second top challenge of using customer data for better audience targeting with a rate of 47%.
• Quality of data comes at next as a challenge of audience targeting by using their data with a rate of 44%.
• Lack of appropriate analytics tools also listed as a challenge of using customer data for better audience targeting with a rate of 38%.
• Lack of analytics skills also a challenge of using customer data for better audience targeting with a rate of 25%.

A Graph Shows The Challenges of Using Customer Data For Better Audience Targeting., 2019.