Digital Marketing Statistics & Metrics

Apparel Is the Most Common Category Shopped on Phones in US, Oct 2016 | Think With Google

E-Commerce & Retail | USA

When US smartphone users were asked about their shopping categories which have made done via phones 30 days before the survey, a rate of 70% went to apparel to be the most common category in 2016.

Electronics ranked the next with a rate of 51%, followed by skincare & cosmetics (30%), and then groceries (28%).

Apparel Is the Most Common Category Shopped on Phones in US, Oct 2016 Think With Google

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.
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