Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences and jumpstart engagement with their content. Content promotion or distribution is often the unsung hero of content marketing, and it is definitely one of the more overlooked aspects of this increasingly critical marketing tactics.

Take a glance at why agency content marketers are using paid methods in order to distribute their content, 2019:

• Attracting new audiences is ranked as the most reason that surveyed marketers are using paid methods for distributing their content marketing with a rate of 84%.
• Generating traffic when the organic search isn’t producing desired results is ranked as the second reason that makes agency marketers use paid content methods with a rate of 72%.
• Reaching a niche audience come at next as a reason for agency content marketers to use a paid method in order to distribute their content with a rate of 51%.
• Promoting foundational content also listed as a reason for agency content marketers to use paid methods with a rate of 46%.

A Graph Shows Why Agency Marketers Are Using Paid Methods To Distribute Their Content, 2019.