Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the core of any successful marketing strategies or campaigns.

Take a glance at the objectives that artificial intelligence helps in driving it to agencies:

• Improving productivity is ranked as the main objective that artificial intelligence support in driving it by surveyed agencies at a rate of 55%.
• Increasing competitive advantage is ranked as the second objective that artificial intelligence support in driving it to agencies at a rate of 45%.
• Delivering faster innovation opportunities within the business comes at next an objective that artificial intelligence drives it to agencies at a rate of 36%.
• Deliver increased profitability also listed as an objective that artificial intelligence helps in driving it to surveyed agencies at a rate of 34%.

A Graph Shows The Objectives That Artificial Intelligence Support in Driving It To Agencies, 2018.