The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group of consumers. These strategic foci can help make brands stand out as the obvious and easy choice for those affluent consumers, those affluent consumers are an important target market for sellers of luxury goods.

Take a glance at the online privacy behaviors of the affluent consumers in a month, 2019:

• 57% of surveyed affluent consumers reported that they deleted their cookies in the last month.
• 56% reported that they used a private browsing window in the last month.
• 52% of surveyed affluent consumers indicated that they used an ad-blocker in last month.
• 40% of surveyed affluent consumers used a VPN or proxy in the last month.

A Graph Shows The Affluent Consumers Privacy Behaviors 2019.