Digital Marketing Statistics & Metrics

Mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. Take …

At the end of 2016, 65% of the world’s population had a mobile subscription, a total of 4.8 billion unique mobile subscribers. The total is set to reach 5 billion in mid-2017. As shown in the below indicator, the Asia Pacific region has the highest number of unique mobile subscribers, followed by Latin America, Sub-Saharan …

Nearly 75% of mobile internet users have purchased a product or service via their mobile devices in the past 6 months. About one-third of total monthly purchases made via mobile devices including smartphone & tablet, while 44% of total monthly purchases made over the phone via a voice call.

Mobile broadband subscribers in KSA have decreased to reach around 25.25 M subscribers in Q3 2016 after 33.4 M subscribers in 2015 with a penetration rate of 105.9%. Standard mobile subscriptions also decreased to be 12.60 M by the end of Q3 2016 after 13.2M in 2015. This decreasing returns to the new fingerprint requirement …

In the Arab States, the number of mobile-broadband subscriptions continues to grow as the penetration rate reached 47.6%. In Africa, it reached 29.3%, compared to 49.4% in the whole world.

The total mobile subscribers in Oman has increased in Q3 2016 to reach over 6.7 million subscribers, compared to the number of subscribers in Q2 2016, while the penetration is equaled (151%) in both quarters.

The number of mobile unique subscribers in Africa reached 557 M by the end of 2015 with penetration 46% and it is expected to reach 725 million in 2020 with 6% average annual growth between 2015 and 2020, that makes Africa the second largest region behind the Asia Pacific. Mobile broadband subscribers in the region …

The cost of ICT services in Egypt decreased in last July-September 2016 compared to the same period in 2015. As internet monthly cost reached to $5.64 in 2016, mobile monthly cost reached to $2.4 and the fixed telephone monthly cost reached to $1.83.