Indian Marketers upgrade their digital marketing tactics every single year, either by using new digital marketing channels or by switching tactics, Digital marketing is an opening window of opportunities for both B2B and B2C marketers to promote their companies on a wide range of channels, including websites, email, social media, organic search, paid search, mobile …
Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …
The COVID-19 outbreak has upended people’s daily lives and businesses across the world. Anyhow, in many countries, the initial acute phase of the COVID-19 outbreak has passed and we’re now entering a transitional phase; one where many countries are easing lockdowns, people are starting to return to work, not only that but also businesses are …
COVID-19 has changed a lot of things around us and worldwide, of course, businesses have been affected as well. COVID-19 has impacted the B2B exhibitions industry in the USA. According to The Center for Exhibition Industry Research (CEIR): “The persistence of COVID-19 and the uncertainty of whether events can take place in their scheduled destinations …
Marketers do pay attention to when to post on social media platforms, it is recommended to know when to post because that is whenever your target audience is most likely are online to engage and interact with your content. A well-timed post can lead to more comments, shares, click-throughs, and definitely likes. However, there are …
As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating …
80% of surveyed social data analysis professionals agree that social data provides unique insights that cannot be obtained from other data or research sources. Before delving deeper into the use cases of social media intelligence we need to know first what is it? What is Social Media Intelligence? Social media intelligence is the concept of …
Delivering a great customer experience is hugely important for any business. The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns, great customer experiences don’t happen by accident, they require a vision and a plan to get there, a great customer …
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