Content marketing is not conceivable without a strategy. These content marketing insights proved that most companies use strategies, they don’t all have confidence in whether it is making a difference. Without further ado, let’s get through the content marketing insights. Content Marketing Strategy: As reported, 77% of survey respondents said that their company had a …
What is content marketing funnel? it is a system that helps a brand to attract potential clients besides guiding them through their journey from the first interaction to conversion to a paying customer. There are 3 main stages of the funnel which are defined by marketing experts: TOFU (top of the funnel) attracts attention, MOFU …
Since the launch of the significant photos and video-sharing application Instagram in 2010, it has become essential in our daily lives, and of course, it plays a vital and important role in marketing as well. What matters the most on Instagram is engagement, what every marketer looks for is to attract the target audience and …
Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently …
Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …
Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …
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