COVID-19 has changed a lot of things around us and worldwide, of course, businesses have been affected as well. COVID-19 has impacted the B2B exhibitions industry in the USA. According to The Center for Exhibition Industry Research (CEIR): “The persistence of COVID-19 and the uncertainty of whether events can take place in their scheduled destinations …
Marketers do pay attention to when to post on social media platforms, it is recommended to know when to post because that is whenever your target audience is most likely are online to engage and interact with your content. A well-timed post can lead to more comments, shares, click-throughs, and definitely likes. However, there are …
Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Developing a content marketing strategy takes time. Good strategy requires extensive research to truly understand your audience attitudes and behaviors accurately figuring out who they are, what content will inform and delight them, and where …
Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, …
The marketing automation software system, it’s critically important to think about the inputs to whatever system you ultimately end up with. Where are your new leads and new interest ultimately coming from? The system you ultimately purchase should have a clear answer to how it will help you to fill the top of the marketing …
Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …
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