70% of Marketers Focus on Converting Leads Into Customers, 2017 | HubSpot
Digital Marketing | Global
The majority of marketers (70%) focus on converting leads into customers and 55% focus on growing traffic to their website. There’s also a strong focus on increasing revenue derived from existing customers with a rate of 45%. Another 39% of marketers focus on proving marketing ROI which has consistently been a challenge for marketers YOY.
HubSpot, Inc.
Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.
