The holiday season is typically the time when retailers expect to see a windfall of revenue. So, they need to be aware of the main reasons make them prefer shopping online or in-store to start working on.
US shoppers agreed that shopping in both online and in-store are the same in terms of convenience but online beats with a rate of 68% compared to 55% in-store.
Hating dealing with holiday crowds ranked the next of the most important reasons & make 58% of US shoppers prefer to shop online, followed by the ability to find best prices and more selections online than in-store.
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