65% of Online Shoppers in South Africa Prefer to Shop From a Desktop/Laptop, 2017 | Effective Measure
E-Commerce & Retail | South Africa
46% of the sample consisted of 8,751 respondents surveyed in South Africa by Effective Measure have already shopped online. 66% of those online shoppers are shopping online mostly once every three months, while only 6% shop online at least once a week.
In terms of the preference of devices, the vast majority of respondents (65%) prefer to shop from a desktop computer or laptop (PC). 27% prefer to shop from a mobile phone and only 9% prefer to do so from a tablet.
Graph Shows the Most Used Devices for Online Shopping in South Africa in 2017
Narratiive
Market Research
Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.
