US smartphone users are motivated to shop in a retail store by several reasons:
- 53% of Gen Z motivated by free guest Wi-Fi than 41% of Millennials.
- Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store.
- Only about 26% of Gen Z are motivated by the free charging station, while 26% of Millennials are motivated by scan-as-you-shop gadgets.