Digital Marketing Statistics & Metrics

51% of Internet Users in Egypt, KSA & UAE Have Paid for Digital Content in 2016 | Ipsos

Consumer Behavior | Egypt

51% of internet users in Egypt, KSA & UAE have paid for digital content in 2016 and this rate didn’t change since 2015 while paying for subscribing digital content increased in 2016 to reach 49% up from 43% in 2015. Paying for renting any digital content also increased slightly by +1% to reach 38% in 2016.

51% of Internet Users in Egypt, KSA & UAE Have Paid for Digital Content in 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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