41% of B2B Marketers Have a Clarity on Content Marketing Success, 2017 | Content Marketing Institute-Marketing Profs
Digital Marketing | Global
89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them.
When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of them don’t have clarity on content marketing success, but 29% of them not sure if they have or not.
A Chart That Shows The Percentage of B2B Marketers That Their Organizations Have a Clarity on Their Content Marketing Success.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
