Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential.

Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering to goals throughout the customer journey. We aspire that this curated collection sparks inspiration, encouraging you to elevate audience engagement and equip your content team for forthcoming marketing endeavors, whatever they may entail.

The Future of Customer Engagement and Commerce

Brand: SAP
Industry type: Software
Content type/tactic: Content hub
Why we love it:
SAP solidified its position as an industry thought leader through dedicated efforts to assist B2B customers in navigating business challenges and adapting to evolving landscapes. This forward-looking approach played a pivotal role in shaping SAP’s content platform, “The Future of Customer Engagement and Commerce.” By prioritizing SEO and evergreen content, SAP ensured a steady flow of traffic to the site.

Contributed content undergoes meticulous editing to match the brand’s genuine communication style and inclusive tone. Following publication, a continuous optimization process ensures the content remains relevant and searchable. Updated calls to action seamlessly direct readers to complementary assets that cater to their evolving needs throughout the customer journey.
Takeaway:
Drive your business goals by helping customers address theirs.

Shopify Kids’ Business Starter Kit: Design Your Own

Brand: Shopify
Industry type: E-commerce
Content type/tactic: Print (book)
Why we love it:
In support of young entrepreneurs’ business ventures, Shopify developed a printed workbook titled “Shopify Kids’ Business Starter Kit: Design Your Own Business.” This kit includes insightful tips, creative tools like pencils and stickers, and engaging activities to guide children through the process of establishing their own company. Encouraging strategic thinking from an early age, the initial activity prompts readers to identify their target audience.

Additionally, Shopify offers a dedicated section on its website aimed at empowering young entrepreneurs. This section features inspiring stories and links to pertinent Shopify resources, including the logo creation tool, educational videos, and various how-to guides. Furthermore, aspiring entrepreneurs have the opportunity to contribute their own advice, inspirations, and success stories through the site’s “How to Start a Business Before You Graduate” blog.
Takeaway:
Educate the next generation of consumers.

The Ultimate Virtual Selling Toolkit

Brand: RAIN Group
Industry type: Professional services
Content type/tactic: Omnichannel
Why we love it:

During the early stages of the pandemic, RAIN Group, a prominent global sales training firm, conducted a survey involving over 500 buyers and sellers to pinpoint areas where their services could provide the most value. Recognizing an opportunity to guide clients through unfamiliar challenges, the company devised a comprehensive branded content campaign featuring data, practical tools, and targeted advice aimed at assisting clients and customers in transitioning to virtual sales environments.

To begin, RAIN Group shared a summary of key survey findings in its Virtual Selling Skills & Challenges report. Subsequently, they published an e-book titled “Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely,” offering a comprehensive analysis of the findings.

Additional resources, such as the Virtual Selling Checklist, slide decks, infographics, and blog posts, were also made available, leading up to the launch of the gated Ultimate Virtual Selling Toolkit, which includes guides, conversation planners, and more.

Through this initiative, RAIN Group successfully fulfilled its objective of guiding customers through the virtual sales landscape, earning recognition with the 2021 Content Marketing Award for Best B2B Branded Content Campaign. Additionally, the campaign achieved remarkable marketing metrics, including over 4,400 downloads of the research report, 9,000 e-book copies sold, more than 66,000 views of blogs, infographics, and slide decks, and the closure of over 15 new deals.

Takeaway:
Support the customers who support your business.

The Resilient Generation

Brand: Deloitte Global
Industry type: Professional services
Content type/tactic: Branded content/Visual content
Why we love it:

Deloitte Global collaborated with Quartz Creative, a creative agency, to reimagine a lead-generation white paper about the millennial work experience into an immersive sponsored content experience. This innovative presentation featured vibrant full-screen illustrations, establishing a cast of characters through depictions of an apartment and its occupants.

Illustrator Paige Vickers then crafted detailed scenes showcasing typical young professionals during the pandemic, including scenarios like working alongside roommates, taking breaks with pets, and preparing for social activism. To authentically capture the essence of this generation, hand-drawn elements such as text message conversations, Instagram feeds, and web browser notifications were incorporated.

The results were impressive:
– Deloitte’s website traffic surged by approximately 964% in the first week following the launch.
– Downloads of the report via Deloitte’s platform saw a 33% increase during the same timeframe.
– The interactive content achieved an engagement rate 6.7 times higher than Quartz’s benchmark.
– Readers spent an average of 2.6 times longer on the content compared to Quartz’s benchmark.

Takeaway:
Speak to your audience in their language.

Continue exploring the e-book “35 Examples of Brands That Are Winning With Content” to discover more success stories and insights. Download now to uncover additional examples of winning content strategies!

The Table of Contents of “35 Examples of Brands That Are Winning With Content” Guide:

• B2B Examples
• BRANDED CONTENT
• Deloitte Global
• CONTENT HUBS
• SAP
• CONTENT PROMOTIONS
• Splunk
• EMAIL NEWSLETTERS
• Turtl
• E-LEARNING CONTENT
• Wistia
• INFLUENCER CONTENT
• Avtex Solutions
• MICROSITES
• Monster Worldwide
• OMNICHANNEL CONTENT
• RAIN Group
• Salesforce
• Volvo Construction Equipment
• ORIGINAL RESEARCH
• Dice
• PRINT
• Shopify
• SOCIAL MEDIA
• Allied Van Lines
• VIDEO
• Ernest Packaging Solutions
• PhotoShelter
• B2C Examples
• AUDIO CONTENT
• Pedigree
• BLOGS
• MassMutual
• BRANDED CONTENT
• Porsche
• CAUSE MARKETING
• Planters
• CONTENT CURATION
• Keysight Technologies
• CONTENT PERSONALIZATION
• Bulb Energy
• E-NEWSLETTERS
• Adobe Creative
• MICROSITES
• Lonely Planet
• OMNICHANNEL CONTENT
• NRMA
• ORIGINAL RESEARCH
• The Crohn’s & Colitis Foundation
• PRINT MAGAZINES
• Humane Society of the United States
• SOCIAL MEDIA
• HBO Max
• Redfora
• USER-GENERATED CONTENT
• Abercrombie & Fitch
• VIDEO
• Absolut
• Do It Now! Movement
• Oreo
• VIRTUAL EVENTS
• Twilight Homes
• VISUAL CONTENT
• New York Public Library
• WHITE PAPERS
• CVS Health

Number of Pages:

• 42 pages

Pricing: 

• Free