Agencies are fast-paced working environments, making innovation a challenge. But without it, pitching won’t reflect the quality of service on offer.
Moving fast poses an obstacle to process innovation and the negative effects of this trickle down into pitching, the resource is often stretched and pitching for new business is time-consuming, even with an archive of templates stored away, every business is different, wants to be different, and has different demands.
If attracting new business leads isn’t a problem, then extracting the best opportunities is the next big challenge, identifying which businesses you’re best positioned to pitch for, as well as those logos that will propel your brand forward, is the first step towards making the pitching process more efficient.
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