Digital Marketing Guides & Strategies

The ROI of Marketing Automation | Pardot


World-class chefs can only make their masterpieces when they start with the best ingredients, the same goes for your marketing. Technology allows companies to access millions of potential leads, but successful companies know that the quality of leads that matters, not the quantity. Automation can help to make that distinction as marketing automation stands apart as a tool that can generate a serious return on marketing investment.

This guide is designed to teach you everything you need to know about the expected return from marketing automation:

  • Chapter 1:
    • The FYI on ROI.
  • Chapter 2:
    • Accelerate your sales funnel.
    • Work with the right ingredients.
    • ROI Value.
    • Build a real relationship.
  • Chapter 3:
    • Align marketing and sales.
    • Streamline data collection.
    • Improved lead qualification.
    • Unify communications.
    • Giving credit where it’s due.
    • ROI value.
  • Chapter 4:
    •  Increase closing rates.
  • Chapter 5:
    • Get added insights.
    • Accurate ROI.
    • Lifecycle reporting.
    • Track and measure campaign performance.
    • Get data-driven insights.
    • Create the most effective marketing mix.
  • Chapter 6:
    • Get started.The ROI of Marketing Automation SalesForce


Founded in 2007, Pardot is a B2B Marketing Automation by Salesforce offers a marketing automation solution supporting the needs of B2B organizations of every size. Pardot allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

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