1 → INTRODUCTION

Choosing the right influencers significantly impacts a campaign’s success. Many brands mistakenly focus solely on follower count, overlooking other crucial factors. Selecting an influencer is akin to a recruitment process; you wouldn’t just glance at basic data but would thoroughly analyze a CV to ensure it aligns with your company’s needs.

Your criteria should include industry, niche, location, and performance metrics. However, these filters can still leave you with an overwhelming list of candidates. Recognizing this challenge, we’ve created this guide to provide valuable insights and a handy cheat sheet to help you identify the perfect influencer for your brand and product.

In this concise guide, you’ll learn which data points are essential for finding top influencers to promote your brand and discover the best methods and platforms for locating them.

2 → TYPES OF INFLUENCERS

Nano, Micro or Regular?

Before diving into the formula for finding the right influencers, it’s important to understand the different types of influencers out there.

There are many types of influencers, but the most popular ones typically have a high number of followers. Influencers with larger audiences often have a broad following with diverse interests. These influencers are usually professional content creators and can be expensive to collaborate with.

Some influencers gained fame offline (actors, singers, TV personalities) and, while they are not professional influencers, they are open to sponsorships. Reaching these influencers can be challenging for small brands due to their high fees and inaccessibility.

Here’s a breakdown of influencer types by follower count:

Nano-Influencers

• Followers: 1,000 – 10,000
• Description: Non-professional influencers with a closer connection to their audience, higher credibility within a specific group, and higher engagement rates. They are cost-effective for smaller brands and can provide authentic reach for larger brands when used at scale.

Micro-Influencers

• Followers: 10,000 – 100,000
• Description: These influencers focus on a specific niche or area and are generally regarded as industry experts or topic specialists. Some are Key Opinion Leaders (KOLs) with a very uniform audience.

Macro-Influencers

• Followers: 100,000 – 1 Million
• Description: Typically internet-famous (through vlogging, content creation, etc.), these influencers help brands target a wide, mainstream audience and are usually professional social media content creators.

Celebrity Influencers / Mega-Influencers

• Followers: More than 1 Million
• Description: Celebrities whose popularity extends beyond social media.

3 → CHOOSING THE RIGHT INFLUENCER

The Three Keys

Now that you understand the different types of influencers, let’s discuss how to choose the right one. There are three key elements and questions to consider when selecting an influencer for collaboration:

1. Audience: Does the influencer’s audience match your brand’s target audience?
2. Content: Does the influencer’s content align with your brand values?
3. Performance: Does the influencer’s data show promise in terms of engagement and conversions?

The Three Keys to Choosing the Right Influencer

Audience

First, analyze your audience demographics by examining your website or platform’s traffic and your existing customer base. Consider their location, age, gender, and language. Then, investigate the influencer’s audience to ensure it overlaps with your brand’s target. For instance, if your solution is for middle-aged people living in rural areas, avoid city-based millennial influencers.

Content

The chosen influencer will represent your brand and speak on its behalf. Ensure they match your values and industry. Research their profile, especially if your brand has strong ethical values. For example, a vegan cheese brand should not collaborate with an influencer who recently posted pictures of hunting. Review the influencer’s feed, the content they post, and their past brand collaborations. The influencer’s tone and aesthetic should align with your brand and industry.

Performance

Concerned about ROI? You want your influencer marketing campaign to deliver results—whether they are based on awareness, engagement, or conversions. This is where performance metrics come into play. Once you have chosen your influencers, their performance will determine whether you continue collaborating.

Ready to take your influencer marketing to the next level? Continue reading our comprehensive guide and download it now to unlock all the insights and strategies you need for success.

Related guide: From Likes to Revenue: Maximizing Your Influencer Marketing ROI | Influencity

The Table of Contents of “Quick Guide: How to find and locate the right influencers for your brand”:

• 1 → INTRODUCTION
• 2 → TYPES OF INFLUENCERS
• 3 → CHOOSING THE RIGHT INFLUENCER
  • 3.1 Influencer Metrics
• 4 → HOW TO LOCATE INFLUENCERS
  • 4.1 Finding Influencers Manually
  • 4.2 Using Influencer Search Tools
• 5 → SUMMARY TABLES AND CHEAT SHEETS
• 6 → USE AN AUTOMATED TOOL LIKE INFLUENCITY

Number of Pages:

•  26 pages

Pricing: 

• Free