Digital Marketing Guides & Strategies

The CRM Buyer’s Guide | SuperOffice


If you’re satisfied with the status quo, read no further. This guide is not for you. But if you have an appetite for shaking things up or trying new approaches, you’ll want to keep reading. Because this guide will inspire you to take a fresh look at ways to supercharge your sales and marketing teams, your dealer network and all your business aspects – by transforming your Customer Relationship Management (CRM).

Good customer relationships are essential if a company wants to achieve higher revenue and faster growth. The bottom line with hosted CRM solutions is that they provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability.

The CRM Buyers Guide is designed to help business and IT managers strike a balance between the significant time and effort of a formal software selection project and the speed and benefit of quickly identifying a short-list of CRM solutions most aligned with an organization’s top strategic objectives. In this Buyer’s Guide, you will find details on what to look for, how to buy, what you can expect to pay, and how to derive the most value from your hosted CRM investment.

The importance of Customer Experience to an organization - The CRM buyer's guide 2019 - SuperOffice

A Pie Chart Shows the Importance of Customer Experience to an Organization

Content of “The CRM Buyer’s Guide”:

  • Introduction
  • What is CRM?
  • Why is CRM so important to your business today?
  • The importance of customer experience
  • How does CRM work?
  • How can a business benefit from CRM?
  • 8 ways CRM can benefit your business
  • The rise of mobile CRM
  • 5 key benefits of implementing a mobile CRM system
  • How to choose the right CRM solution for your business
  • Things to consider when choosing a CRM vendor
  • How to measure the success of a CRM system
  • The CRM adoption challenge
  • Conclusion
  • Appendix

Number of Pages:

  • 41 Pages


  • Free


Founded in 1990, SuperOffice is a CRM software company. SuperOffice consists of a team of passionate and enthusiastic people who believe in helping customers create great customer experiences within sales, marketing and service.SuperOffice works on any device. PC, Mac, Android, and iOS. Manage everything from anywhere, from day one. As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies.

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